Case Study: Cool Kids AC

JJ wanted more calls, he just wasn’t sure how to get a lot of them each and every month.

He was transitioning away from working for a big HVAC company in his area to starting his own business, and his biggest problem was new customers.

He had a base of customers already and even had a few ways he could hustle for more customers.

But he knew he had to get A LOT of calls to scale up…

And it was hard to focus on getting tons of new customers while also fulfilling all the service calls.

Those are two full-time jobs in and of themselves.

That’s when he started working with us.

How Cool Kids Took on Huge HVAC Companies As a Startup (and Actually Won Business)

The competition in Round Rock, Texas is fierce.

Summers are sweltering hot and there are tons of big companies that have a huge grip on the market.

But we noticed an opportunity in the market…

Only a few of the big brands were doing SEO well.

…which is a trend we’ve since noticed in just about every other market we’ve worked in.

Only a few companies are doing a great job, the rest are accidentally ranking well. And that means you can easily overtake the other companies and secure a top 5 or top 10 spot.

For Cool Kids, this meant getting to the first page in Google when someone in the area searched “ac repair” or “ac repair near me” was actually much less difficult than the competition in the market would suggest.

So, there was a HUGE opportunity to rank in the top 10 and generate a heck of a lot of calls.

And after 3-4 months of the process we implemented (which I’m about to reveal), they ended up grabbing a spot in the top 7.

The result?

He got 100 calls last month as of writing, and he consistently gets 25-75 calls per month.

The 4 Key Strategies We Implemented to Get Cool Kids Ranking in the Top 7 in 4 Months

1. Site Optimization

We did a ton of work on the Cool Kids website to create specific service area pages and optimize their entire website to make sure their SEO foundation was strong.

This isn’t the most glamorous part of the SEO process, but it’s critical nonetheless.

Without clearly telling Google what you do and the locations you serve, there’s no chance you’re going to see SEO results.

And the way you do this is through a careful combination of:

• How successful HVAC companies in your area structure their sites
• How you want to differentiate yourself
• Once you find the right formula for your situation, you’ll be able to create a rock-solid foundation to build from.

2. Citation Building

We worked for several months to get Cool Kids AC listed in many massive directories.

This is a pretty standard local SEO practice.

But we did it a bit differently than most, and it worked.

We monitored each competitor and noticed all the citations they were getting every month, and we went and got the same ones.

We also constantly looked for new citations to secure.

Most local SEOs simply build the 30-40 core citations and call it a day.

That’s a mistake.

Citation building is an ongoing activity that shows Google your presence in certain service areas. The more you get, the better your relevance is in the eyes in the search engine.

3. Link Building

This is a key activity most SEOs these days don’t do.

It’s similar to citation building, in that you’re getting links from other sites to yours, but this is more focused on getting links from associations in your area, HVAC blogs, and other similar websites.

Even just a few of these can power up your SEO fast.

But they’re hard to get…unless you know what you’re doing.

We built a handful of great links for Cool Kids that helped them rank much faster than usual. And we’re now acquiring more on an ongoing basis.

4. Google My Business Optimization & Posting

Your GMB profile is the lifeblood of your local SEO presence.

It’s where you get your calls.

People see you in the map pack or on the listings and click to call you directly from the search results.

And the more optimized your GMB profile is, the better you’ll perform (when you’re also doing the other strategies on this list).

With Cool Kids, we did a deep dive to discover the best:

• Business category to use
• Services to list
• Business description
• And ways to use photos and content

The Results...

Before we started working together, Cool Kids got a lot of their business from referrals, word of mouth, and posting in Facebook groups.

After about 4 months of working together, we got them:

• A top 10 spot for “HVAC”, “ac repair”, and “ac repair near me” in Round Rock
• 25-50+ additional calls per month (with 100 this past June)
• New customers every month, most of whom have stayed with them

Now after close to two years of working together, 40%-50% of all of their business comes from SEO.

Interested in Seeing Similar Results?

We’ve worked with countless businesses across tons of different industries since 2016, and we’ve noticed that most service areas have SEO opportunities no one can see.

And we love working with companies, specifically in the HVAC industry, to help them take advantage of these ridiculous opportunities so they can scale and get a consistent flow of calls from new customers.